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Never wonder if readers will love your story again.

Universal Fantasy gives you all the ingredients you need to write DELICIOUS stories!

Use the POWER
of Universal Fantasy to…



Learn from the Author

Read 7 Figure Fiction

There are only, in my humble opinion, two kinds of readers.

Readers who love your books.

and… Readers who don’t know they love your books yet.

But how do you reach those readers in the second category,
no matter what kind of writer you are?

The answer to that question is…

The book is for the following types of writers:

The Newbie

You’re just starting out, and you have no idea if what you’re writing will resonate with audiences. It’s difficult, verging on paralyzing, to put words to paper because you feel so uncertain about whether your scenes and situations will hit the spot with potential readers. You fear that a poor launch with a poor reader response will discourage you from ever trying to write again.

The Gambler

You’ve got a few books under your belt, and it STILL feels like you’re rolling the dice every time you upload a book. Sometimes your new releases soar, and sometimes they belly-flop—not in a funny way, but with a hard, painful smack that leaves bruises and mental scars. You HATE not knowing which one it will be while you’re crafting your novel.

The Abandoner

You’re tip-tap-typing along on your work in progress when a pervading sense of doom stops your fingers in their tracks. SOMETHING IS WRONG with your book. You don’t know what it is, but you sense something isn’t quite jelling with the story’s situations and/or characters. You’ve amassed a pile of unfinished drafts on your desktop that deserve to be finished. But you don’t know how to proceed with that icky feeling in the pit of your stomach. Oh, the guilt!

The Blank

You’ve written yourself into a corner with a side character—a friend or a sibling of a character who deserves their own story. “When is X going to get their own book?” your readers demand. They hound you about this character’s novel and post comments under every new release. But the thing is, you’ve got nothing. Oh, dear…

The Entertainer

Your main goal is to consistently write books that readers will ENJOY. The actual writing barely matters because it’s about ENTERTAINING the reader. Perhaps you’re transitioning from a career in an audience-obvious performing art like acting, music, or dramatic writing. So that old advice of “just write the book you want to read” doesn’t do it for you. You want to KNOW that what you’re writing will attract and entertain readers. You live for 5-star reviews and fan mail that lets you know your audience ADORED your book.

The Grizzled Heart

you’ve written so many books that you’ve lost connection to the heart of a good novel. You’ve begun to feel like a hack, and you worry that you’ve lost your connection with your readers. You miss the original love you had for telling stories, and you long for your wide-eyed ingenue days like a former starlet yearns for her original youthful face underneath all that plastic surgery.
  • I hit #1 in the entire Amazon store

    USA Today and #1 Amazon Bestselling Author Pippa Grant

    I read 7 Figure Fiction, implemented the strategies in the next book I wrote, and hit #1 in the entire Amazon store with it.

    This wasn’t a coincidence.

    7 Figure Fiction changed my storytelling for the better, and I cannot recommend it highly enough.

  • Wildly informative and equally entertaining!

    #1 New York Times bestselling author Helen Hardt

    Wildly informative and equally entertaining!

    A must for any fiction writer’s bookshelf.

  • I would’ve done things so differently…

    Elana M. Johnson, author of Writing and Releasing Rapidly

    I would’ve done things so differently and with better results, I’m sure.

    A must-have for any author who wants to sell books and make a living with their fiction.

  • I loved this book!

    New York Times and USA Today bestselling author Lynn Raye Harris

    I loved this book!

    Theodora Taylor explains Universal Fantasy with humor and heart.

    I couldn’t put this book down, and I’m already changing my next book based on what I learned.

    Holy cow! This is my new reference guide every time I start to write a book. Thanks, Theodora!

  • 7-Figure Fiction answers the most pressing question

    USA Today bestselling author Kilby Blades

    7-Figure Fiction answers the most pressing question every multi-published author grapples with:
    why do certain books sell while others flop?

    Taylor’s exploration of universal fantasies distills the psychology of readers to its most useful terms.

    This craft manual, which is bound to become a modern classic, is an essential read for any author of genre fiction.

  • This book is magic. It’s secret sauce.

    New York Times bestselling author Annika Martin

    This book is magic. It’s secret sauce.

    It’s pure game-changing gold that’s kicking my books to new levels, and I just want to clutch it to my heart forever because it’s everything!

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